ALL IN Energy beverages have been designed to cater to sports enthusiasts who commit “All In” to their performance and success whether it is in the sport of football, running, poker, chess, or their life in general. ALL IN Energy products provide essential vitamins and minerals to enhance focus, endurance, and poise during their quest to win and achieve. ALL IN Energy is the first and only energy drink made that has replaced caffeine with the healthy alternative of Rhodiola root, giving our consumers the edge they need.
Like many sports and entertainment companies that have returned significant multiples to their investors, ALL IN Energy has those same ambitions. The energy drink space has been extremely rewarding for investors, especially those with a “niche” market, like Poker for ALL IN. Hansens, Monster, Rockstar and Jones Soda to name a few were once all new comers into the space that were either acquired by the industry majors for multiples never seen in this sector, or their trading prices provided returns in the thousands for investors. Our ambitions at ALL IN are the exact same; to create shareholder value through executing on our growth strategy and position the company as a global leader or to be potentially partnered with one of the industry leaders.
“The poker industry finally has an energy drink and water specifically for themselves. It will be only a matter of time before some of the largest companies in the world want to acquire this market for themselves. ALL IN has strategically positioned the Company to capture this market in 5 different continents, has the right endorsers of the product, and the right team to become a major brand. If the right opportunity comes along to partner with a major brand, or sell the Company, we have a responsibility to our shareholders to provide them a return on their investment and we know this is one way to become one of the most significant brands in the beverage industry.”
The energy beverage category is not lacking competitors but it is lacking unique, targeted formulas, to attract both genders, and all age demographics. This was ALL IN Energy’s product development objective originally and the objective has been achieved. Unlike our competitors, we intend on focusing on-premise, not off-premise initially. We want to put the products directly where the activity is taking place, then move onto the store shelf where distribution will be magnified. We will distribute either directly and/or through distributors, to sports arenas, casinos, country clubs, tennis clubs, exercise gyms, etc (domestically and internationally) where sports are played on a daily basis. Just within the U.S., these venues provide many millions of participants daily who will need and enjoy ALL IN Energy beverages.
Poker Market
According to USA Today, there are nearly 50 million poker players in the U.S. Texas Hold-em is most often cited as the game of choice. The demographic of poker players is 21-35 years of age - 75% being male players. It is estimated that there are 10 million serious internet poker players (those playing 5+ hours per week). With the increased accessibility to 24/7 online sites, and growing popularity through media coverage, poker has grown into a multi-billion dollar industry. Poker events, such as the World Series of Poker have gained recognition and coverage through countless corporations, sponsors and broadcasts such as major television networks including ESPN, NBC, and GSN. As a result, poker has become a mainstream game as proven through poker’s status of being the second most watched sport in America.
Energy Drink Market
The energy drink category is currently the fastest growing segment in the beverage market, growing at more than a 63% increase annually. In the last 5 years, the energy drink market has grown from $200 million to $3.4 billion and is further estimated reach $9 billion by 2011. This segment currently controls 5% of the non-alcoholic beverage market in North America, with Red Bull controlling 40% of the total supermarket energy drink sales followed by 30% shared between Monster, Rock Star and Full Throttle, leaving approximately 33% of the market for ALL IN Energy Drinks to capture.
C-Stores, Gas Stations, Mass Merchandisers, Supermarkets and other retail outlets are the top ranking energy drink distribution channels. Energy Drink sales are strongest in the West with a 44.6% share of volume. The Southern region ranks second with 28.4%, while the Midwest ranks at 17.2%, and finally 9.8% in the Northeast.
Bottled Water Market
The bottled water industry is growing at an exponential pace as well. It has surpassed beer, milk and coffee to become the second best selling beverage behind soft-drinks. Bottled water is predicted to be the number one selling beverage by 2011. ALL IN Purified Energy Water will stand out amongst other bottled waters because of its great taste and because it has been modified to increase the health benefits of the consumer. More and more consumers are willing to pay more for high quality beverages - especially when it comes those products that affect their quality of life.
